A User Guide to the Creative Mind by Dave Birss

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By Dave Birss

Creativity is surrounded through such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of idea to muses instead of humans. This ebook exposes creativity as a technique. It exhibits that there are specific steps you want to stick to earlier than you'll be struck by way of that second of inventive genius. It indicates you the way to get your brain into the fitting position to come back up with rules. And it grants a few ideas that can assist you method difficulties in several methods.

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Instead, they capitalised on it. The whole campaign was even stronger because it was backed up by award-winning products. It convinced me enough to go out and buy one, anyway. PUT THE AUDIENCE IN THE IDEA The direct marketing industry has been doing personalisation for years. But digital technology lets us take it to a whole new level. Many people are saying this is the age of ‘mass personalisation’. Embrace those new opportunities. If you’re anything like me, you’ll respond better to a letter with your name on it than one that starts ‘to whom it may concern’.

Much of these come from my blog posts, other documents and talks that I’ve done on creativity. Unsurprisingly, there are thoughts in here that other people have covered before me. Most notably James Webb Young in his wonderful 1965 book “A Technique for Producing Ideas”. If you haven’t got a copy, I highly recommend it. It’s under 50 pages and only takes a few minutes to read. Perfect! I’m pretty sure this guide will be publicly hated and privately loved by creatives. That’s fine. I just hope that it’s useful.

Thanks for reading. com Table of Contents Title Page What the experts say An Additive Publication What this book is not Author’s note Section 1 Creativity What exactly is creativity? What is a creative idea? The creative habit The creative process Input Process Output Nurture Craft And if the ideas just aren’t coming? Section 2 Tricks of the mind The mind is a delicate tool Hit the pub Give yourself a soundtrack Hit the pub again Rewrite the problem Solve a Sudoku instead Be an actor Be really dreadful Go read some stuff Have a nap Map your thoughts Set a goal Hit another pub Section 3 The Creative Cheat Sheet The Creative Cheat Sheet What’s the logical conclusion?

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