By Fred Andreas; et al
"A uncomplicated route to Sustainability: eco-friendly company suggestions for Small and Medium-sized companies is designed in particular to assist smaller organizations proportion within the advantages that circulate from sustainability. outfitted round case histories showcasing 12 small to medium-size businesses (SMEs) that experience remarkable documents of sustainability, this distinctive, hands-on advisor may help readers decide on and increase sustainability ideas and adopt the selling and administration tasks useful for achievement. The reviews accrued right here element every one company's trip from preliminary inspiration via development a brand new tradition, attractive stakeholders, gaining aggressive virtue, and making plans for the long run. every one research additionally covers the demanding situations encountered, successes and screw ups, and classes discovered. situations are situated round detailed issues, together with a marketing/public family members standpoint, a threat administration viewpoint, an organizational tradition standpoint, and a brand new product improvement point of view. Taken as an entire, those tales do greater than tell. they are going to motivate managers to develop into eco-friendly marketers, project sustainable innovations which may obtain stunning benefits."--EBL publication details. Read more...
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Additional resources for A simple path to sustainability : green business strategies for small and medium-sized businesses
Who is the main competition? The idea achieves a certain momentum in Steve’s mind by the time he and Kent reach the summit. As one of the tallest mountains in Colorado, the view from the top of Longs Peak is extensive in every direction. Kent and Steve quietly survey the vast surroundings, taking in the magnitude of their accomplishment. A humbling sense of the natural grandeur serves to further legitimize the mission and purpose behind Kent’s ambitious business proposal. In three months’ time, Kent will have secured grants to write a business plan and develop the ﬁrst catalog for the company he and Steve will call Eco-Products, Inc.
4. To present workable sustainability ideas to businesses. These ideas are drawn from the 12 case studies described in this book. Some of the questions this book answers include: How can small business take advantage of the sustainability movement? What will sustainability mean to your organization’s image and its ability to compete in its marketplace? Will sustainability help in recruiting and retaining the best employees? Will your company be able to use sustainability thinking as means to create a strong, productive corporate culture that provides employees with a compelling reason to come to work beyond the basic need to earn a living?
The Accountable Corporation, Vol. 3, Westport, CT: Praeger, 2006, 207–234. Gardner, Jeff, and Fred Cohen. com. Adapted from “Warming up to Climate Change, View, Summer 2008, www. com/view. Hausman, Alex. com. org. html. , Mikkel Thrane, Per Christensen, Jannick Schmidt, and Soren Lokke. ” Journal of Industrial Ecology, March 21, 2008, Vol. 12(1), 3–6. PART II Sustainability Cases for Small to Medium-Sized Firms THREE Eco-Products Christopher Thorp and Sharen A. Durst-Aldridge All quotes and information not otherwise cited in this chapter come from extensive interviews with Steve Savage, 2008–2009.